Creating a unified culture, fostering global understanding and trust.
As Japanese companies expand their overseas operations, including through market entry and M&A, the number of local employees is increasing. In this context, the importance of sharing the company’s founding philosophy and core values globally is growing.
- It enables all employees, regardless of nationality or region, to share a common sense of purpose and direction.
- It fosters a sense of belonging based on the company’s values, leading to higher engagement and improved talent retention.
- It builds a cohesive corporate culture that unites teams across regions, enabling the organization to work as one.
- It strengthens decision-making and ensures consistency with the company’s values.
- It facilitates the integration process in M&A and new overseas offices, promoting the spread of the company’s identity.
Furthermore, by sharing the corporate philosophy and values globally, companies can create a unified culture, deepen understanding and trust among employees both in Japan and overseas, and advance business with a shared vision. This also helps attract and retain top talent, and strengthens brand consistency and reputation.
